- Introducing Transcendent Visuals: PES will offer drastic improvements in license content, stadium atmospheres, and player likenesses all the way down to the specific moves of real-life players. When you play Messi, it will be like Messi is playing.
- Evolution of Intelligence: PES will draw upon the real-life excitement of soccer which relies heavily on intelligent defenses and offensive schemes. The AI is redone and will feature Teamvision 2.0 for a more formidable opponent.
- The Power of Choice: In addition to the UEFA Champions League mode, players will have more choices than ever.
- Online Reinvented: A new dedicated section of the PES production team is committed to improving the online side of PES 2010. Team and content updates are planned throughout the game's lifespan.